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Wednesday, December 19, 2007
5
ZUNE!
Written by Zach in News Videos

Microsoft’s media player Zune has a website called Zune arts. Here’s a quote from Wired:

“Microsoft isn’t known for hip marketing, but a surprisingly creative ad campaign that uses animation and indie tunes to promote the Zune is generating a buzz online …

“‘They’re creating pieces of art, content with viral potential, instead of just a 30-second commercial,’ said advertising and design critic Warren Berger. ‘It’s very smart, and a good way to go.’

“Reaction to the video campaign has been overwhelmingly positive, both from casual viewers and from artists tapped to create the clips.”

Portland’s own Cory Godbey has contributed to …

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